3ra Generación Caficultores
What does a history of coffee look like that has endured the test of time?
It looks like Café Artesanal Juayua.
Grown in the highlands of El Salvdor, tucked away in small coffee plantations Las LLuvias (Rain) and La Montaña (Mountain) on ancestral land that has been passed on from generation to generation
comes from the precolonial
language of the native Pipil [pee-pe-ill] people,
meaning "land of purple flower", for the abundance of wild orchids
that once grew in the surrounding rain forest.
Today, Juayúa is a historical town
located in the Central American country of El Salvador.
Surrounded by lush volcanoes, natural springs and coffee groves,
it is situated in the famous mountainous coffee growing region of
has lived in these picturesque
lands for hundreds of years. They are the
indigenous communities of the past, still present.
. With the tide of change brought by conquests, governments and revolutions
some have of us have left but many continue to endure in the land of the ancestors.
This unique aspect of family history reads against the backdrop of a country where "coffee is king." Introduced to El Salvador in the 1800's, coffee growing quickly dominated the export market. This boom, had major effects on the land, people and how El Salvador would be governed for centuries.
To help support and make the
small coffee farms in El Salvador sustainable,
Café Artesanal Juayúa was created, making a
continuous chain of grower, roaster, seller in one family line.
While uncles, aunts and cousins work year long by caring and tending after coffee trees. We here at Café Artesanal Juayua work to sustain, package and provide quality coffee that embodies all the patience and passion needed to make
a delicious cup of coffee.
The beginning of great coffee has its start in the right soil, sunlight, rainfall and care. These coffee farms have a long history of providing such attentions to its inhabitants...
Every coffee cherry is selected by skilled local workers, which usually consist of family member. Much care is given to pick just the perfectly ripened fruit in season...
The perfect roast is the crown to coffee that has been nurtured all year long. At Café Artesanal Juayúa, we believe that a light-medium roast brings out the best in these special beans...
Change you can savor
After months of:
rain and sunshine, growing then harvesting, washing to drying, and finally caring with sorting,
We are left with the perfect beans to brew.
A cup full of goodness
with flavor notes of chocolate with citrus, mingled with bright acidity, and a smooth finish on the palate.
But most importantly, our business model has the most direct impact on the coffee grower's community throughout all of Juayúa. This type of sustainability reaches, grower, buyer and consumer. Where you enjoy an exquisite cup of coffee and we can continue to preserve heritage and community.
In the native language of the Pipil, the land that they inhabited was referred to as Cuzcatlan. This is where our story begins, in the "Jeweled Land."
Founded by the Pipil people, and selected for the protection afforded by the Apaneca Sierra, Juayua was the dwelling of a complex indigenous community.
As coffee took prominence in the late 1830's, a flood of Europeans seeking coffee fortunes settled in the once secluded community of Juayua. Inevitably changing the way of life for the great aunts and uncles who's communal lands had never known of the stranger Coffea arabica
Taken some time in the mid 1930's, this picture was photographed in Finca Las Lluvias. The use of the traditional refajo (skirt wrap) is still seen on one of the older women.
Los Diegos, tracing the family line well into the 1800's. Original residents of Finca Las Lluvias.
Planted over 100 years ago in the Finca Las Lluvias, this avocado tree has endured the highs and lows of El Salvador.
Both coffee farms have provided, for many families, a source of income, protection and nourishment.
In the 1980's during the Salvadoran Civil war, family members took refuge high up in Finca La Montaña. A place that afforded safety and peace during a turbulent time.
Although coffee came to their lands and changed forever the landscape of their lives. The grandparents sought a way of life with it, while still cherishing the familiar flora.
It would be great to hear from you. For further info or inquiries please message us.
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